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Optimizing SEO for your entire website, not just a single page, is what it takes to see real search engine results. Before you roll up your sleeves and start in on a major overhaul, there are a few important questions you need to stop and ask yourself:

  • What is your site all about?
  • What purpose are you trying to achieve with this site?
  • Just how committed are you to succeeding?

Once you have your answers and have settled on the right SEO keywords to focus on, you can go ahead and get started. Complicated as the process may seem, optimizing your site from top to bottom can be accomplished by sticking to these basic tips.

  1. Focus Your Site Around One Specific Thing – Pick a topic that is central to what your business does. You might have a range of services to offer, but there has to be one specific thing that stands out and is essential to the message you’re trying to send. This is tip #1 for a reason, so take some time to really think about what that topic will be, and do a little research on keywords before making a final decision.
  2. Mention Your Keywords In The Places They Matter Most – Whatever your business’ “thing” is should be front and center. That means including it in your domain name, site title, page titles, tagline, description, keywords, blog categories, and of course, page content. If you’re one of the many businesses using WordPress, you can make those changes either through General Settings or through a handy plugin like All in One SEO Pack.
  3. Link To Your Sites’ Internal Pages – A lot of content management systems will take care of this for you automatically, but if you have to do it on your own, make sure you’re putting in that effort. Link your most important pages directly from your homepage, and take the time to cross-link pages with each other.
  4. Pretty Up Your Permalinks, And Include Keywords – Websites have a habit of generating permalinks that use page numbers as an identifier. Not only do these links look bad, they’re bad for your SEO. Make sure you’re using an URL structure that swaps numbers for keywords.
  5. Don’t Weigh Your Pages Down With Non-Essentials – There is nothing worse than slow web pages that take forever to load. Cut down your page load times by getting rid of things like large image files, music players, flash graphics, and unnecessary plugins. You don’t need them, and visitors won’t miss them.
  6. Keywords Should Be EVERYWHERE – Even In Your Images – Your image titles, descriptions, and alt attributes should all reflect your “thing”. Keywords should be included here. They should also be included in the file names of your images. It takes all of five seconds to change an image file name from “jbb32557038.jpg” to “relevantword.jpg”, and it makes a real difference.
  7. Include Links To Other Sites With Relevant Content – A resources page, link list, or blog roll are easy ways to put relevant external links on your website. However, you’ll want to try and limit how often you do so. Outbound links benefit their site more than they do yours. The key is to be smart about which links you include so that the traffic coming from your site to theirs makes you look like a trusted authority on your topic to search engines.
  8. Make Frequent Updates – Websites that have dynamic content tend to rank higher than sites with static content. This is why sites like Wikipedia pop up at the top of most searches – their content is constantly changing and updating.
  9. Make Sure Your Site Is Being Indexed In Search Engines – Most search engines will automatically find and index your website, but leaving it up to them to take care of that for you is not a wise choice. Your site needs to be included in major search engines like Google, Yahoo, and Bing so that users can find you. Adding your site directly is easy to do.
  10. Get Other Websites To Link To You – There are a few ways you can go about accomplishing this. You can try asking nicely, and see how far that gets you. But a more practical and effective means of getting this done is simply writing great content that other businesses will want to include on their own site, and taking every opportunity to write guest blogs on other sites. Do whatever you need to do to make this happen – outbound links are beyond essential to SEO.
  11. Don’t Keep Changing Your Domain Name – As far as search ranking is concerned, age isn’t just a number – it’s everything. Older URLs build their ranking over time, so if you’re changing your domain name every few months, you’ll never gain any ground.
  12. Write Like A Human, Not A Robot – Creating content that is interesting and engaging is essential. Nothing else you do will matter if everything you post is boring and bland.

The great thing about all of these tips is the fact that regardless of where you’re at with your website, you can put them to use. Either build you new site on a foundation of smart SEO, or retroactively apply the necessary changes to your established site.

Put together great content, follow these steps, and above all, be patient. If you can do that, you’ll see the results you want.

If you’d like to learn more about the important role SEO plays in the success of your business, and how you can make sure you’re doing everything right, get in touch with Global Data Systems at info@GDSConnect.com or (888) 849-6818 . We’re the IT professionals businesses in {city} trust.

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