• (888) 849-6818
  • 9 AM to 5 PM Eastern Monday - Friday
  • Global Data Systems Inc. 33 Riverside Drive Pembroke, MA 02359

Marketing can seem like a daunting task for smaller businesses. Just figuring out where to start can be a challenge. But the truth of the matter is that marketing doesn’t have to be hard, expensive, or time-consuming. Most of the time, it’s the little things that have the biggest impact when you’re trying to get your business and your message out to the public.

Give these 10 easy tips a try, and watch your business grow!

  1. Everyone Loves Free Stuff – Samples are a great way to draw in new business. Giving potential clients a chance to test out your product or services is one of the easiest ways to convince someone that what you have to offer is something they want or need.
  2. Get Out There And Network – Networking is crucial if you want to build your business up. The more events, presentations, and conferences you go to, the more contacts you can make. By constantly putting yourself out there, you can make yourself a recognizable figure in your community and have the opportunity to craft a reputation as the go-to person in your specialty or industry. And if the events in your area aren’t quite what you had in mind…
  3. Create Your Own Networking Events – Are the events being held in your community overlooking a key demographic? Failing to pull in new faces? If you think you can do better, go ahead and do better. Put on an event of your own, geared towards getting the results you’re after. Odds are you’re not the only one wishing there was something new and exciting to try out, and you have everything to gain by being the person to make that happen.
  4. Volunteer To Take Charge – Stepping into a leadership role is a great way to get the most out of a group or event. Just by positioning yourself as a point of contact for other professionals looking to connect, you can expand your network and build relationships with the best and brightest.
  5. Start Your Own Podcast – This insanely popular medium has something to offer to everyone. Not only does a podcast have the potential to reach a vast audience, but it’s a great excuse to sit down with other area professionals to talk shop. Business professionals love to talk about their endeavors and will love you for giving them a platform to do so. Not only can you build lasting relationships with your guests, but a podcast is a great excuse to educate yourself on topics you’re passionate about.
  6. Help Out However You Can – Everyone has their own areas of expertise. Whether it’s a service your business offers, or something you yourself can be considered a bit of an expert on, offering to share knowledge or offer guidance to fellow business owners on your own time can score you serious brownie points in the community. It might even help you pull in new clients.
  7. Send Regular Emails – Relationships need attention in order to flourish, and that’s no different when it comes to business. If you want to maintain a good relationship with your clients, contact is crucial. Something as simple as a weekly email is a great way to stay present without spending a ton of time or energy on client relations. Share tips, advice, news, or even industry trivia or facts – as long as it offers some kind of value, your clients will be happy to receive it.
  8. Give Your Support To A Worthy Cause – Everyone has a charity that is close to their hearts. Contributing to that charity through your business is good for the community, and good for your image. Hold a barbecue, organize a toy drive, enter employees in a fundraising competition… find something that is a good fit for your business, and run with it. It’s a great way to earn the goodwill of your current clients and impress potential new ones.
  9. Commit To Sponsoring A Local Organization – You can probably think of a dozen local organizations that depend on sponsorship to function. Throw your support behind one of them, and get your business’ name out there. Participants and attendees will take notice, and remember that you helped out with something that is important to them. You’ll be their first call when they need what you have to offer.
  10. Get Creative With Your Giveaways – While everyone loves free stuff, absolutely no one wants yet another pen. The next time you find yourself with a chance to promote your business through giveaways, put a little extra thought into it. Spending a few more dollars on something useful will make you stand out from the pen and sticker crowd, and make a great impression on the recipients.

Want to find out more about what Global Data Systems has to offer your business? Get in touch with us at info@GDSConnect.com or (888) 849-6818 . We’re the IT professionals businesses in {city} trust.

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